Well, in terms of an income statement for the Nice Never Mind The Witch Beware Of The Bull Terrier Halloween Shirt, this prevents the entire production/marketing costs being added to the Disney+ ledger and instead stay separate with the VOD rentals going against those costs. I assume it’s so that they can cause some subscriber growth. But, the question is how many people who don’t have a Disney+ subscription will be willing to pay 37 dollars (this is including the cost of D+) to watch Mulan? The profit participant part of things would be why I would think it unlikely that either New Mutants or even Black Widow would be premiering on the service outside of VOD.
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The third-party vendors probably still get a Nice Never Mind The Witch Beware Of The Bull Terrier Halloween Shirt, they get 30% from an iTunes rental or 30% from the D+ IAP. The only way Apple doesn’t get 30% is if Disney requires you to rent it through your browser, and advertising that within the app is against Apple’s TOS. I’d imagine that Scarlett Johanson might have some points of the gross in her contract which Disney would have to buy out to do it as well, and it would be a very tricky thing to calculate.